By Mark Eting

Bullseye Strategy Special Correspondent

You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google is providing a shocking treasure trove of information about SEO, gleaned from the performance of its own pages.

Twitter Throws Us a New Beta App

Twitter is releasing a standalone app that offers a very different user experience than what we’re accustomed to from our favorite fine-feathered social media friend. Gone will be heart emoticon responses to favorite a tweet; new will be color-coded responses and algorithmic sorting of replies to tweets. Get the details from Techcrunch.  

Mobile Carriers Call Foul on Data Sharing

AT&T, Verizon, and other mobile carriers are ending the sharing of their customers’ data locations, largely in response to lawsuits, complaints and other bad press about this information getting into the wrong hands. As Marketing Land reports, marketers will still be able to capture location data for now, but this might be a signal that additional regulation and even legislation is to follow.

Google Shares a Page from its own SEO Playbook

Who knows more about SEO than Google? Search us. (Sorry, couldn’t resist that one.) As Search Engine Land reports, Google has shared how it has embraced change, even very minor tweaks, and has seen improved rankings as a result. See the chart below for some impressive progress! “Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry.]]>