Billions of New Opportunities Let it be known — Twitter doesn’t just want to increase its audience, it wants to “build the largest digital audience in the world.” Skeptical? Well, Twitter says that 185 billion tweet impressions were made outside of its website in the 3rd quarter of last year — mostly on apps and websites that embed tweets. But Twitter has never really capitalized on this content — until now. Twitter is now working with publishers to monetize these impressions with syndicated promoted posts and display ads. While the cost may rise to advertise on Twitter, you’ll have billions of new advertising opportunities and more reach.