Adam leads social media, influencer marketing and content marketing for Bullseye Strategy. Previously, he served as Social Media Marketing Manager for Atlantis Paradise Islands, Bahamas and Digital Program Director for iHeartMedia. Adam has extensive experience with brand contesting, web and social content creation, and audio and video production. While keeping an eye on the consumer user experience of any project, he’s got the other one on the key performance indicator metrics and analytics. He one drove 1 million page views in 3 days with a single piece of content!
A graduate of the University of Miami, Adam enjoys spending time with his daughter, wife and puppy.
For Twitter, Change is a Good Thing. But What Does It Mean For You?
Billions of New Opportunities Let it be known — Twitter doesn’t just want to increase its audience, it wants to “build the largest digital audience in the world.” Skeptical? Well, Twitter says that 185 billion tweet impressions were made outside of its website in the 3rd quarter of last year — mostly on apps and websites that embed tweets. But Twitter has never really capitalized on this content — until now. Twitter is now working with publishers to monetize these impressions with syndicated promoted posts and display ads. While the cost may rise to advertise on Twitter, you’ll have billions of new advertising opportunities and more reach.