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Tag: Instagram

Bullseye Buzz: Apple’s New Emojis, Hulu Ads, Instagram Targets TikTok

By Mark Eting Bullseye Strategy Special Correspondent Greetings and salutations, digital marketing news-aficionados! Thank you for joining us here. If you’re a fan of digital marketing, social media, or yours truly (special shout-out to my Et-ceteras! You know who you are) buckle up, and let’s get going. Apple Reveals New Characters on World Emoji Day ...

Bullseye Buzz: Facebook Dives, LinkedIn Soars, Google Combines

By Mark Eting Bullseye Strategy Special Correspondent It’s been an excessively active week in digital marketing, friends. So rather than the usual salutations reserved for our Bullseye Buzz opening pitch, let’s dispense with the frivolities and dive right in.  Brands Backing Out of Facebook Over #StopHateForProfit It’s been a rough few days for Zuck and ...

Bullseye Buzz: YouTube Search, Core Web Vitals, & Instagram IGTV Ads

By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s hot-off-the-presses. So put on your digital sunscreen, shades, and flip-flops, because ...

5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers ...

Bullseye Buzz: Social Media Headlines

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with ...