By Mark Eting Bullseye Strategy Special Correspondent Greetings and salutations, digital marketing news-aficionados! Thank you for joining us here. If you’re a fan of digital marketing, social media, or yours truly (special shout-out to my Et-ceteras! You know who you are) buckle up, and let’s get going. Apple Reveals New Characters on World Emoji Day ...
By Mark Eting Bullseye Strategy Special Correspondent There are few things more refreshing in the heat of summer than an ice-cream cone. So we have a real digital marketing treat available for you this week, with a double-scoop of Instagram news, and a “swirl” of Google news on top. So grab a few napkins and ...
By Mark Eting Bullseye Strategy Special Correspondent We hope you had a wonderful July 4th/Independence Day long weekend. We were busy watching the news ticker to bring you the latest news from the world of Digital Marketing, and you’ll be glad we did. We have some real blockbusters, firecrackers, and bottle rockets to share with ...
By Mark Eting Bullseye Strategy Special Correspondent It’s been an excessively active week in digital marketing, friends. So rather than the usual salutations reserved for our Bullseye Buzz opening pitch, let’s dispense with the frivolities and dive right in. Brands Backing Out of Facebook Over #StopHateForProfit It’s been a rough few days for Zuck and ...
By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s hot-off-the-presses. So put on your digital sunscreen, shades, and flip-flops, because ...
A short week won't stop the Bullseye Buzz. Read to find out about YouTube targeting, the NYT calling it quits on cookies, a new marketplace "Shops" & more!
May is finally here! This Bullseye Buzz we review new data from the last two months that shows just how the COVID pandemic is affecting digital marketing.
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers ...
By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with ...
Pokémon GO: The Data Behind America’s Latest Obsession If you haven’t heard of it by now, you may be living under a rock, right alongside a Pokémon. Nintendo’s augmented reality game has taken the US by storm. By all metrics, Pokémon is the King of the mobile world, surpassing Tinder in downloads in just ...