Social Media Campaign Management

Carefully positioning your brand through comprehensive social media campaign management deepens your customers’ connection to your company, fostering loyalty and driving advocacy and purchase behavior. First, we take the time to identify and analyze your audience clearly, so we know who we are marketing to and which channels are most important to your business. Then, we amplify your brand through a wide array of tactics, including social media marketing campaigns, contests, videos, social influencer marketing, and social listening.

Thorough Social Media Audits

We comb through engagement metrics, audience demographics, and your competitors’ social habits during a social audit. This information serves as a benchmark for building an effective social media campaign and identifying which social channels best serve your business goals.

Creative Social Media Campaigns

A well-orchestrated social media campaign should shift attention away from your competitors and onto your brand, have measurable outcomes, and cause your target audience to engage with or amplify your message in social media and ultimately do business with you. Through customized content, innovative imagery, and creative storytelling, we drive engagement and increase brand awareness.

Influencer Marketing

Influencer marketing leverages key social media leaders to spread the word about your brand, whether they are starting conversations about it on Instagram, Pinterest, Twitter, Facebook, YouTube, or LinkedIn. Our strategy is to work with micro, macro, and celebrity influencers to connect directly with their niche followers. We can pinpoint the audience you want to reach, whether it’s within a specific location, a social demographic, or a product interest that aligns with your brand. We’re also able to work with influencers to source rich, compelling creative assets that you can use for other advertising and marketing needs.

Social Analytics

Social media analytics tools tell you which posts get the most engagement and impressions, whether your traffic translates to leads and which customers engage most with your content. We look at this data from many angles to see the entire picture and build a social media marketing campaign that steers your social channels in the right direction.

Social Listening

We can listen to conversations about your brand by tracking hashtags and keywords, constantly assessing both volume and sentiment. Then, we take the data from these digital conversations and extract the most important insights. Finally, we use this information for product development, identify potential competitors, trend-spot, and influence future social media campaigns.

Community Management

We interact with your customers, cultivate your social media community, and nurture these relationships to build brand loyalty using your brand voice. We respond quickly to ensure your customers feel heard, whether they share a positive experience or need assistance. We work seamlessly with your customer support or operations team so that any product or service issues can be documented, managed, and resolved. Our community management philosophy is to turn followers into customers and customers into advocates.

Cross-Device Targeting

Meet your consumer on the device or platform they’re using when they’re ready to engage with your brand.

TV Targeting

With TV ads, we’ll help you reach your audience based on program genre, viewing habits, and more, and the best part of this is non-skippable addressable audiences that pinpoint your target audience.

Behavioral & Demographic Targeting

Reach your audience based on previously collected behavioral and demographic data such as age, location, and purchasing habits.

Contextual Targeting

Place your ads on websites and in proximity to content directly related to your product.

Hyper-Local Targeting

Meet your customers in a specific geographical location.

Retargeting

Remarketing messages help you capture users who have been to your site organically or through paid media.

10:1
Return on ad spend for luxury hotel brand

33%
Increase in conversions for e-commerce company

45%
Increase in store walk-ins for a regional retailer

Ready for a change?

We’re ready to help! Get the most from your social media presence with a strong social media campaign. Reach out to the professionals at Bullseye Strategy to schedule a free consultation.

Marisa Loughney

Senior Account Manager

Marisa leads our Account Team in providing personalized service to our growing roster of clients. She came to Bullseye in 2021 with over 10 years of experience in Account Management at Zimmerman Advertising, notably working on the national account AutoNation.

Marisa is a graduate of Florida Atlantic University. When she’s not chasing around her son, she enjoys a night out with her husband and friends, planning her next event to host and sharing the real side of her motherhood journey on Instagram.

Jonathan Schwartz

Co-Founder and CEO

Jonathan oversees business development, client management, and the overall strategic direction of Bullseye Strategy, which he co-founded with Maria Harrison in 2009. A digital industry veteran with extensive experience in online media and partner marketing, Jonathan has successfully negotiated multi-million dollar partnerships with a range of high-profile companies, including Google, eBay, and the NFL. Previously, Jonathan served as vice president of business development and strategy at ContentNow, and worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products.

Prior to Interval, Jonathan spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He holds a J.D. from Brooklyn Law School and a bachelor’s degree in political science from SUNY Binghamton. Schwartz is a sports enthusiast who lives out his hoop dreams both on the court and off, where he plays regularly and has coached both his son and daughter’s basketball teams.

Maria Harrison

Co-Founder and President

As President of Bullseye Strategy, Maria leads digital marketing strategy, account planning and account management, resource planning, client relations, community outreach, and general operations. Prior to co-founding the agency in 2009, Maria served as the Vice President of Marketing for the interactive marketing training firm, Laredo Group, and was Director of Online Marketing for Interval International, an IACI company, as well as Global Partners Group, a financial securities trading firm.

Maria Harrison is a sought-after speaker at events, including the Direct Marketing Association, WeMedia, and the Online Marketing Summit. Voted Top 50 Business Women in Miami in 2018 and 2019, and ranked # 1 of 100 Outstanding Women of Broward County for leadership and influence in the community in 2014, Maria was elected to the Orange Bowl Committee in 2015. She also is a founding board member of the South Florida Interactive Marketing Association and the designer of the digital marketing certificate program curriculum at the University of San Francisco, where she taught from 2008-2012.

Maria is a single mom of two beautiful children, crushing a 60-hour workweek and not missing a single basketball, little league, or Cub Scout event.

Jena Boukelif

SEO Manager

Jena leads our search engine optimization efforts and is responsible for whether Google favors our clients in their organic search results. Jena came to Bullseye with over 9 years of SEO experience and has managed everything from keyword research to technical site audits and enterprise-level cutovers with successful outcomes.

Jena is a graduate of Palm Beach University, and in her downtime, Jena enjoys spending time with her daughter and a health and fitness lifestyle.

Adam Kirschner

Senior Director of Content Marketing

Adam leads social media, influencer marketing, and content marketing for Bullseye Strategy. Previously, he served as Social Media Marketing Manager for Atlantis Paradise Islands, Bahamas, and Digital Program Director for iHeartMedia. Adam has extensive experience with brand contesting, web and social content creation, and audio and video production. While keeping an eye on the consumer user experience of any project, he’s got the other one on the key performance indicator metrics and analytics. He one drove 1 million page views in 3 days with a single piece of content!
A graduate of the University of Miami, Adam enjoys spending time with his daughter, wife, and puppy.

Chris Rodman

Senior Director of Search & Analytics

Chris has worked with Bullseye Strategy since the beginning in 2009, ultimately joining the team full time in 2019. Chris is laser-focused on how paid search performs for our clients and generates outstanding ROAS for the smallest businesses up through the largest enterprises leading the management of millions of paid search dollars for Bullseye Strategy’s clients. Chris owns and maintains a strong relationship with Google, ensuring our clients gain early access to beta tests and top-notch support from their team.

Chris holds a Bachelor’s degree from the University of Central Florida in International Finance. When he’s not dealing with Google, he’s rocking out as a home DJ or learning a new Kung Fu move.