Social Media Advertising

Some agencies will use your media dollars for target practice. We’ll use it for bullseyes. Through data mining, advanced audience, and targeting technology, paid social media advertising can precisely target your audience to drive leads, sales, and revenue efficiently.

Our Certifications

Our Experts Hit the Target

Social media advertising may seem daunting at first with various social platforms, ad units, and optimization options to consider. As experts who spend every waking moment on these platforms and obsessing over the customer journey, whether you’re a startup just getting off the ground or a Fortune 100, our media team will find your audience and make the most efficient use of your budget to target your audience. Our team is adept at working with varying size budgets and scaling them for maximum return on ad spend.

We combine full-funnel paid social ad campaigns with compelling messaging and thumb-stopping images and videos to convey your brand story to granular audiences across all devices resulting in minimal waste, high ad recall, engagement, and conversions. Whether you’re selling B2B or B2C, social media advertising rooted in deep analytics, data, and audience targeting results in the kind of performance that will delight your C-suite.

Targeting consumers?
Meet Your Prospective Customers Where They Are

Our 360-degree customer journey approach nurtures relationships and builds better brand experiences leading to higher conversions and return on ad spend. We start by identifying your target audience and, specifically, your ideal customer. Then, we analyze your existing sales data and marry that to the vast array of targeting options available across popular social media platforms, such as Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, and others.

We’ll consider every step in their journey and build a sequenced ad strategy that takes the consumer from awareness to desire to intent to action!

Targeting businesses?
Position Yourself
as a Thought-Leader

By positioning yourself as a thought leader in your industry, you can reach the decision-makers that need your products and services. With thoughtful content set high in the funnel, we’ll capture their attention and convert them to leads.

While your sales team gets to work contacting prospective new customers, we’ll continue to push them through the conversion funnel with a sequenced ad strategy that demonstrates how your product or service can improve their bottom lines. In addition, we’ll put prior sales history and other data points to work to engage your most valuable audiences on all social platforms.

Drilling Down

We’ll drill down on your website analytics to determine where your customers are dropping out of the funnel. Then, we’ll recover them with abandonment flows, personal ads, shopping experiences, and user journeys, then build advanced retargeting using online data to meet your customers where they are to capture the conversions.

Creative That’s About Connection

Whether you’re selling to other businesses or consumers, your creative has to create a connection with your audience. From strong, provocative ads to warm and fuzzy heartstring-tugging creative to celebrate the special moments in life, our creative is designed to create an authentic connection with your audience and stop the scroll.

Our Strategic Approach

Bullseye Strategy is a premier social media advertising agency. We use high-quality content to create compelling ads that appeal to the audience you’re targeting. With detailed analysis and personalized ad creation, we’ll help you reach your marketing goals. Bullseye Strategy will build your paid social media campaign tailored to your brand’s unique needs, whether you want to drive conversions or boost brand awareness.

Our expert team will work directly with you to establish clear marketing objectives and build campaigns that help you achieve them in short order with rapid deployment, optimizations, and analysis that leads to the most efficient use of your media dollars. We use a data-driven approach to evaluate the success of your ads in addition to quarterly and monthly reporting to continue building campaigns based on what worked best from previous ad placements.

Want to Learn More About Paid Social Campaigns that Get Results Fast?

We’re here to help! If you’re ready to take the plunge into social media advertising. Schedule a complimentary consultation with our social media marketing experts at Bullseye strategy today!

Marisa Loughney

Senior Account Manager

Marisa leads our Account Team in providing personalized service to our growing roster of clients. She came to Bullseye in 2021 with over 10 years of experience in Account Management at Zimmerman Advertising, notably working on the national account AutoNation.

Marisa is a graduate of Florida Atlantic University. When she’s not chasing around her son, she enjoys a night out with her husband and friends, planning her next event to host and sharing the real side of her motherhood journey on Instagram.

Jonathan Schwartz

Co-Founder and CEO

Jonathan oversees business development, client management, and the overall strategic direction of Bullseye Strategy, which he co-founded with Maria Harrison in 2009. A digital industry veteran with extensive experience in online media and partner marketing, Jonathan has successfully negotiated multi-million dollar partnerships with a range of high-profile companies, including Google, eBay, and the NFL. Previously, Jonathan served as vice president of business development and strategy at ContentNow, and worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products.

Prior to Interval, Jonathan spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He holds a J.D. from Brooklyn Law School and a bachelor’s degree in political science from SUNY Binghamton. Schwartz is a sports enthusiast who lives out his hoop dreams both on the court and off, where he plays regularly and has coached both his son and daughter’s basketball teams.

Maria Harrison

Co-Founder and President

As President of Bullseye Strategy, Maria leads digital marketing strategy, account planning and account management, resource planning, client relations, community outreach, and general operations. Prior to co-founding the agency in 2009, Maria served as the Vice President of Marketing for the interactive marketing training firm, Laredo Group, and was Director of Online Marketing for Interval International, an IACI company, as well as Global Partners Group, a financial securities trading firm.

Maria Harrison is a sought-after speaker at events, including the Direct Marketing Association, WeMedia, and the Online Marketing Summit. Voted Top 50 Business Women in Miami in 2018 and 2019, and ranked # 1 of 100 Outstanding Women of Broward County for leadership and influence in the community in 2014, Maria was elected to the Orange Bowl Committee in 2015. She also is a founding board member of the South Florida Interactive Marketing Association and the designer of the digital marketing certificate program curriculum at the University of San Francisco, where she taught from 2008-2012.

Maria is a single mom of two beautiful children, crushing a 60-hour workweek and not missing a single basketball, little league, or Cub Scout event.

Jena Boukelif

SEO Manager

Jena leads our search engine optimization efforts and is responsible for whether Google favors our clients in their organic search results. Jena came to Bullseye with over 9 years of SEO experience and has managed everything from keyword research to technical site audits and enterprise-level cutovers with successful outcomes.

Jena is a graduate of Palm Beach University, and in her downtime, Jena enjoys spending time with her daughter and a health and fitness lifestyle.

Adam Kirschner

Senior Director of Content Marketing

Adam leads social media, influencer marketing, and content marketing for Bullseye Strategy. Previously, he served as Social Media Marketing Manager for Atlantis Paradise Islands, Bahamas, and Digital Program Director for iHeartMedia. Adam has extensive experience with brand contesting, web and social content creation, and audio and video production. While keeping an eye on the consumer user experience of any project, he’s got the other one on the key performance indicator metrics and analytics. He one drove 1 million page views in 3 days with a single piece of content!
A graduate of the University of Miami, Adam enjoys spending time with his daughter, wife, and puppy.

Chris Rodman

Senior Director of Search & Analytics

Chris has worked with Bullseye Strategy since the beginning in 2009, ultimately joining the team full time in 2019. Chris is laser-focused on how paid search performs for our clients and generates outstanding ROAS for the smallest businesses up through the largest enterprises leading the management of millions of paid search dollars for Bullseye Strategy’s clients. Chris owns and maintains a strong relationship with Google, ensuring our clients gain early access to beta tests and top-notch support from their team.

Chris holds a Bachelor’s degree from the University of Central Florida in International Finance. When he’s not dealing with Google, he’s rocking out as a home DJ or learning a new Kung Fu move.