Whether your company is pre-launch, exploring a pivot or new product line, or you want an accurate gauge with how your current efforts are resonating with your customers, we’ll dig in to provide an accurate assessment of your position and opportunity within the marketplace. Our market research arsenal includes conducting in-depth interviews, customer surveys, focus groups, and user testing. We use first-party, third-party, and competitive data to determine what makes your brand unique and how we can position it among your competitors. Guided by these valuable insights, you’ll end up exactly where you want to be.
An industry analysis covers the current trends, the market’s growth outlook, and the health of key players within your space. Researching these components helps us position your brand accordingly and should inform your overall digital marketing strategy. Some tools we use:
- SEM Rush
- Keyword Finder
Comprehensive Market Analysis
With comprehensive market analysis, we can successfully segment your target market, profile your prospective customers, and determine how to win out over competitors. We are able to get a better understanding of your place within the landscape with focus groups, surveys, and interviews. By using online polls, social media, and other mobile-based methods, we get a thorough understanding of how both customers and prospects perceive your brand. We organize this data in an executive summary and use it to inform how best to communicate with your target customer in our digital marketing efforts.
You’ll discover what makes your company stand out after a thorough competitive analysis. This is where we uncover your competitors’ strengths and weaknesses, as well as the threats and opportunities they create for you. Once we’ve established your competitive advantage, we can play up those traits to take a bigger share of the market.
Competitive analysis can also include a detailed search, social, and media analysis. Understanding who your competitors are in these channels is important, as often it differs from your traditional competitors.
User and Creative Testing
User testing is a common practice in web design and product development. Before launching a new extension of your business, we verify its usability with controlled trials. After analyzing the test results, we make recommendations for improvement. These efforts ensure a seamless user experience from day one.
Testing your creative assets before we launch in market can help ensure that your media is more efficient right out of the gate. Making the investment to test creative before rolling it out to market sets you up for success, putting you ahead of the game.
Ready for a change?
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.