As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
PAAS
ncrease Brand Awareness and Coupon Downloads Through Online Marketing PAAS Easter Eggs Attracts More Than 40,000 New Facebook Likes with Retail Coupon Offer
THE CHALLENGE
PAAS, the leader in Easter egg coloring kits, needed to quickly launch a digital campaign to garner coupon
downloads for retail store sales of its kits during a very short seasonal period in the weeks leading up to Easter.
PAAS had virtually no presence in social media and a limited budget to achieve its goals of:
• Increasing fans on the PAAS Facebook page
• Increasing engagement with fans and driving viral reach
• Generating retail store coupon downloads
THE BULLSEYE STRATEGY SOLUTION
Bullseye’s team went to work developing a three pronged online campaign that included social media, banner
advertisements, and search engine marketing.
Social Media
Paid, earned and owned social media elements were leveraged to drive Facebook likes and coupon downloads.
Paid
Facebook advertisements, including traditional display ads as well as Sponsored Stories and Promoted Posts,
led users to the PAAS Facebook page where they were encouraged to like the page to download a coupon for
their PAAS Easter egg kits.
Earned
After coupon download, users were encouraged to share the coupon with their friends to virally spread the word.
As well, the coupon blogosphere quickly became aware of the PAAS coupon offer and promoted it on coupon
and discount blogs.
Owned
PAAS created compelling content throughout the Easter season to show their Facebook community how
to use their Easter egg coloring kits. Selected posts were quickly promoted encouraging additional views
and engagement. Selecting and promoting posts in the Facebook news feed was critical to the campaign’s
overall success because nearly half of all interaction on Facebook occurs on mobile devices, where users cannot
see traditional Facebook ads in the right rail.
Banner Advertisements
Banner advertisements were strategically leveraged in contextually relevant locations throughout the web including on top tier sites alongside articles about Easter, egg dying techniques, and related topics as well as on niche web sites appealing to moms. Retargeted ads were leveraged to track anyone who did not like the Facebook page the first time they visited and ads were served to them across the web until they returned to like the page and download the coupon.
Search Marketing
PAAS lacked top search engine listings on critical keyword searches. Although PAAS was eager to dominate the first page of organic search engine results, with their compressed launch schedule naturally optimizing for those positions was not an option so Bullseye turned to pay-per-click search engine marketing campaigns to achieve number one listings on a variety of top key phrases.
THE RESULTS
An eggstraspecial success!
The results far exceeded expectations and have laid the groundwork for an engaged and loyal fan base for future years.
Through daily optimization of PAAS’ media and tight management of creative and response rates, in less than 45 days in market Bullseye delivered:
• 2,373% lift in Facebook likes growing their community from ~1,000 likes in February to over 40,000 likes by March 30
• More than 393% more likes than projected
• 86% more coupon downloads than projected
• 2,577% increase in traffic to paaseastereggs.com over the same time period in the previous year
PAAS Hopped to a raging success with more than 40,000
likes and a 2,577% increase in website traffic!
