“We approached Bullseye Strategy to help us achieve our marketing and sales objectives and were immediately impressed with their ability to digest our needs and come up with creative concepts and a plan to help us quickly get to market before the Easter retail season began. The team at Bullseye moved with speed and precision in getting us to market, optimizing our campaigns and reporting results to our team. Their understanding of the intricacies of online media and using it to drive to retail sales was critical to our hugely successful 2013 Easter campaign.”
-Brittany Lacey, Brand Manager for PAAS, a Signature Brands division
SituationConsumer packaged goods brand needed to quickly launch a digital campaign to increase Facebook fan base and garner coupon downloads for retail store sales of its Easter egg decorating kits during a very short seasonal timeframe.
SolutionBullseye leveraged and optimized paid, earned and owned digital media to reach moms of children ages 3-12.
The results far exceeded expectations and have laid the groundwork for an engaged and loyal fan base for future years:
• 2,373% lift in Facebook likes growing their community from ~1,000 likes in February to over 40,000 likes by March 30
• 2,577% increase in traffic to paaseastereggs.com over the same time period in the previous year