HMS works with Real Estate Professionals nationwide to make the process of selling real estate safer, efficient and profitable through HMS Home Warranties, free customizable marketing materials and Errors and Omissions (E&O) Insurance.


HMS was looking for ways to grow its visitors per month and establish itself as a leader in the home services industry.


Bullseye crafted a paid, owned and earned social media strategy to increase conversions and traffic to

Bullseye also optimized and reformatted the HMS blog to increase traffic and qualified visitors.


Bullseye’s approach led to a 37% increase in overall traffic including a 270% increase in social visits. HMS saw a 28% increase in transactions on site and a 36% increase in email sign-ups when comparing the last three months year over year (May 1st – July 31st ).

The blog also provided highly qualified visitation securing the lowest bounce rate among referring sites for the quarter and the second highest visit duration.