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Our Case Studies

Search Engine Optimization


Motif is a macOS extension and iOS app for Apple Photos that allows you to create beautiful photo books in minutes using their advanced technology. Auto-selection of photos, auto-flow, and a full palette of templates and colors results in professional quality photo books. Motif engaged Bullseye Strategy to craft the digital marketing plan to launch and acquire customers.

David Soberman

Dir. of Global Marketing, Motif Photos, RRD

``Bullseye has outperformed expectations at every turn. Not only are we beating forecast, we are getting better every month; they always challenge the status quo. Importantly, they are really accessible and responsive to my needs as a client.”

 Launch Motif in a crowded and competitive market

Rank a new web site

Analyzed the competitive market place including rankings, authority and content

Differentiate Motif from the competition in long-form

content and evergreen content 

Seek valuable placements for content

14,500 New Keywords Ranking

810 New Keywords Ranking in Top 10 Positions*

864% increase in organic Google traffic

Key Tactics Implemented

  • Commercially Viable Keyword Strategy
  • New Optimized Content Additions
  • White Hat Anchor Text Backlink Strategy and Implementation
  • Technical Site  Optimizations
  • Sample Motif  Rankings

Sample Motif Rankings


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