Our Case Studies

Paid Search Marketing

Real Estate

The Corcoran Group (www.corcoran.com) is New York’s premier real estate brokerage, specializing in homes for sale or rent in Manhattan, Brooklyn, The Hamptons, and Palm Beach until 2020. In 2020, Corcoran launched a national presence and can now be found everywhere from NYC to San Francisco, Chicago, and beyond. Bullseye Strategy has been Corcoran’s digital agency of record for over 6 years, supporting them in paid digital media and search engine optimization (SEO) throughout that time.

Lindsay Rapoport

Vice President Digital Marketing, The Corcoran Group

‘We have seen a 180° turn-around in our PPC performance since Bullseye’s optimizations. It’s now one of our most effective lead generation channels.’

Challenge

Corcoran’s AdWords campaigns were growing in cost while underperforming against important KPIs like click-through rate. Critically, there was also no lead conversion goal set in place.

Approach

Bullseye analyzed buyer intent and keyword match type, seeking to eliminate waste & identify missed opportunities.

We rebuilt campaigns from the ground-up to better perform against critical keywords, including optimized targeting and refreshed copy for optimal quality scores.

We worked directly with Corcoran’s marketing and IT departments to build in lead conversion tracking to better measure success and effectively optimize.

Results

5% decrease in CPC in year 1

213% increase in CTR in year 1

83.65% increase in leads in first quarter of Bullseye managing Google AdWords

The Corcoran Group saw near-immediate return on the time invested by Bullseye Strategy PPC strategists. Cost per click dropped while click-through rate soared. Conversion data proves that AdWords is now among the most effective media channels utilized.

Key Tactics Implemented

Match Type Optimizations
Bid Management Optimizations
Ad Copy Testing and Optimizations

Location Targeting Optimizations
Search Query Reports to Cull New Keywords
Daypart Optimizations

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Marisa Loughney

Senior Account Manager

Marisa leads our Account Team in providing personalized service to our growing roster of clients. She came to Bullseye in 2021 with over 10 years of experience in Account Management at Zimmerman Advertising, notably working on the national account AutoNation.

Marisa is a graduate of Florida Atlantic University. When she’s not chasing around her son, she enjoys a night out with her husband and friends, planning her next event to host and sharing the real side of her motherhood journey on Instagram.

Jonathan Schwartz

Co-Founder and CEO

Jonathan oversees business development, client management, and the overall strategic direction of Bullseye Strategy, which he co-founded with Maria Harrison in 2009. A digital industry veteran with extensive experience in online media and partner marketing, Jonathan has successfully negotiated multi-million dollar partnerships with a range of high-profile companies, including Google, eBay, and the NFL. Previously, Jonathan served as vice president of business development and strategy at ContentNow, and worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products.

Prior to Interval, Jonathan spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He holds a J.D. from Brooklyn Law School and a bachelor’s degree in political science from SUNY Binghamton. Schwartz is a sports enthusiast who lives out his hoop dreams both on the court and off, where he plays regularly and has coached both his son and daughter’s basketball teams.

Maria Harrison

Co-Founder and President

As President of Bullseye Strategy, Maria leads digital marketing strategy, account planning and account management, resource planning, client relations, community outreach, and general operations. Prior to co-founding the agency in 2009, Maria served as the Vice President of Marketing for the interactive marketing training firm, Laredo Group, and was Director of Online Marketing for Interval International, an IACI company, as well as Global Partners Group, a financial securities trading firm.

Maria Harrison is a sought-after speaker at events, including the Direct Marketing Association, WeMedia, and the Online Marketing Summit. Voted Top 50 Business Women in Miami in 2018 and 2019, and ranked # 1 of 100 Outstanding Women of Broward County for leadership and influence in the community in 2014, Maria was elected to the Orange Bowl Committee in 2015. She also is a founding board member of the South Florida Interactive Marketing Association and the designer of the digital marketing certificate program curriculum at the University of San Francisco, where she taught from 2008-2012.

Maria is a single mom of two beautiful children, crushing a 60-hour workweek and not missing a single basketball, little league, or Cub Scout event.

Jena Boukelif

SEO Manager

Jena leads our search engine optimization efforts and is responsible for whether Google favors our clients in their organic search results. Jena came to Bullseye with over 9 years of SEO experience and has managed everything from keyword research to technical site audits and enterprise-level cutovers with successful outcomes.

Jena is a graduate of Palm Beach University, and in her downtime, Jena enjoys spending time with her daughter and a health and fitness lifestyle.

Adam Kirschner

Senior Director of Content Marketing

Adam leads social media, influencer marketing, and content marketing for Bullseye Strategy. Previously, he served as Social Media Marketing Manager for Atlantis Paradise Islands, Bahamas, and Digital Program Director for iHeartMedia. Adam has extensive experience with brand contesting, web and social content creation, and audio and video production. While keeping an eye on the consumer user experience of any project, he’s got the other one on the key performance indicator metrics and analytics. He one drove 1 million page views in 3 days with a single piece of content!
A graduate of the University of Miami, Adam enjoys spending time with his daughter, wife, and puppy.

Chris Rodman

Senior Director of Search & Analytics

Chris has worked with Bullseye Strategy since the beginning in 2009, ultimately joining the team full time in 2019. Chris is laser-focused on how paid search performs for our clients and generates outstanding ROAS for the smallest businesses up through the largest enterprises leading the management of millions of paid search dollars for Bullseye Strategy’s clients. Chris owns and maintains a strong relationship with Google, ensuring our clients gain early access to beta tests and top-notch support from their team.

Chris holds a Bachelor’s degree from the University of Central Florida in International Finance. When he’s not dealing with Google, he’s rocking out as a home DJ or learning a new Kung Fu move.