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Our Case Studies

Search Engine Optimization


Motif is a macOS extension and iOS app for Apple Photos that allows you to create beautiful photo books in minutes using their advanced technology. Auto-selection of photos, auto-flow, and a full palette of templates and colors results in professional quality photo books. Motif engaged Bullseye Strategy to craft the digital marketing plan to launch and acquire customers.

David Soberman

Dir. of Global Marketing, Motif Photos, RRD

“Bullseye has outperformed expectations at every turn. Not only are we beating forecast, we are getting better every month; they always challenge the status quo. Importantly, they are really accessible and responsive to my needs as a client.”

 Launch Motif in a crowded and competitive market

Rank a new web site

Analyzed the competitive market place including rankings, authority, and content

Differentiate Motif from the competition in long-form content and evergreen content 

Seek valuable placements for content

14,500 New Keywords Ranking

810 New Keywords Ranking in Top 10 Positions*

864% increase in organic Google traffic

Key Tactics Implemented

  • Commercially Viable Keyword Strategy
  • White Hat Anchor Text Backlink Strategy and Implementation
  • New Optimized Content Additions
  • Technical Site Optimizations

Sample Motif Rankings

Ready for a change?

Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.