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Our Case Studies

Search Engine Optimization


Everhem is a newly launched direct-to-consumer brand that allows people to create custom window coverings that cohesively blend with and complement the design aesthetic of their space. Everhem  engaged Bullseye Strategy to craft the digital marketing plan to launch and acquire customers. 

Adam Weidenbaum

President and Founder, Everhem

“I credit Bullseye's strong SEO work with a lot of our recent success with organic sales, and we're very encouraged by the results we've been seeing these past few months.”

 Launch Everhem in a competitive SEO space where incumbents have been ranking for years

Rank a new web site for highly competitive keywords

Analyzed the competitive market place including rankings, authority, and content

Position Everhem as the authoritative leader in window treatments and interior design

746 New Keywords Ranking

18 Keywords Ranking in Top 10 Positions

May 2020 record sales (during COVID pandemic)

Key Tactics Implemented

  • Commercially Viable Keyword Strategy
  • White Hat Anchor Text Backlink Strategy and Implementation
  • New Optimized Content Additions
  • Technical Site Optimizations

Sample Everhem Rankings

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