By Mark Eting
Bullseye Strategy Special Correspondent
Some weeks we have a plethora of digital marketing news that covers many different platforms citing many various changes you need to know about; this is not one of those weeks. Instead, we have a trifecta of Googley Google Goodies that you’ll want to gobble up.
On your Mark, get set, Go-ogle!
Gimme My Google My Business Badge!
According to Google, it’s a move designed to instill greater consumer confidence for local ad services as well as to certify local businesses for inclusion in Google Home/Assistant search results.
It also has the added benefit of potentially $1.2 billion in annual revenues for Google.
Google starting to offer an upgraded Business Profile (Google My Business listing) for $50/month that will add the Google Guaranteed badge to the listing and back services the business provides with the Google Guarantee. pic.twitter.com/x4bHLuVEi2— Tom Waddington (@tomwaddington8) July 22, 2020
Buy on Google Is Now Open, and Commission-Free
Now they’ve announced that sellers who participate in their Buy on Google checkout will not be required to pay Google a commission fee. For large businesses and small, those commissions can add up. And Buy on Google is open to organizations utilizing third-party retail providers as well, starting with Paypal and Shopify.
Are You Prepared to Say Adiós to Google’s AMP?
Google’s Accelerated Mobile Pages (AMP), has been a cumbersome, complex adjustment for many web teams. Originally designed to improve mobile-web performance, it also offered benefits including inclusion into the Top Stories carousel for publishers who utilized the speed-load focused coding. Now that Google no longer requires AMP for inclusion, some publishers may want to abandon the format to focus on Google’s Page Experience ranking formula.
But before you consider abandoning AMP, take note that you might be giving up rankings and revenue.
A recent study from Deloitte indicates that those speed improvements found that even minute increases in page load speed (0.1 seconds) can lead to as much as an 8.4% increase in conversions.
So while the importance that Google is placing on AMP may be diminishing, it may not be for the customers and clients coming to your website.
Stay safe. Stay classy. Stay Googley.
“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry