Bullseye Buzz: How Googley! A Trifecta of Google News this Week

By Mark Eting

Bullseye Strategy Special Correspondent

digital marketing news

Some weeks we have a plethora of digital marketing news that covers many different platforms citing many various changes you need to know about; this is not one of those weeks. Instead, we have a trifecta of Googley Google Goodies that you’ll want to gobble up. 

On your Mark, get set, Go-ogle!

Gimme My Google My Business Badge!

Businesses can now obtain Google Guaranteed certification, complete with an official check-mark badge, and an upgraded profile for $50 per month. 

According to Google, it’s a move designed to instill greater consumer confidence for local ad services as well as to certify local businesses for inclusion in Google Home/Assistant search results

It also has the added benefit of potentially $1.2 billion in annual revenues for Google.

Buy on Google Is Now Open, and Commission-Free

Recently Google has made changes to its platform to help shoppers and businesses find each other. It’s free for retailers to list products on Google Shopping. Those listings appear in Search

Now they’ve announced that sellers who participate in their Buy on Google checkout will not be required to pay Google a commission fee. For large businesses and small, those commissions can add up. And Buy on Google is open to organizations utilizing third-party retail providers as well, starting with Paypal and Shopify.

You can learn more about the requirements for the pilot program and sign up to join the waitlist. 

Image from Google’s Buy on Google blog: https://www.blog.google/products/shopping/buy-on-google-is-zero-commission/

Are You Prepared to Say Adiós to Google’s AMP?

Google’s Accelerated Mobile Pages (AMP), has been a cumbersome, complex adjustment for many web teams. Originally designed to improve mobile-web performance, it also offered benefits including inclusion into the Top Stories carousel for publishers who utilized the speed-load focused coding. Now that Google no longer requires AMP for inclusion, some publishers may want to abandon the format to focus on Google’s Page Experience ranking formula. 

But before you consider abandoning AMP, take note that you might be giving up rankings and revenue. 

A recent study from Deloitte indicates that those speed improvements found that even minute increases in page load speed (0.1 seconds) can lead to as much as an 8.4% increase in conversions. 

So while the importance that Google is placing on AMP may be diminishing, it may not be for the customers and clients coming to your website.

Stay safe. Stay classy. Stay Googley. 

“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry

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