By Mark Eting
Bullseye Strategy Special Correspondent
Greetings and salutations, digital marketing news-aficionados! Thank you for joining us here. If you’re a fan of digital marketing, social media, or yours truly (special shout-out to my Et-ceteras! You know who you are) buckle up, and let’s get going.
Apple Reveals New Characters on World Emoji Day
They include a transgender symbol, tamale, a piñata,a boomerang, a dodo bird, an anatomical heart, lungs, nesting dolls, a coin, and pinching fingers.
Additionally, they are adding more than 60 new characters and more than 50 gender and skin tone varieties, with all expected to roll out this Fall.
Hulu Tests Self-Serve Ad Platform
It’s expensive to run ads on Hulu. Well, it had been until they began openly testing a self-serve ad platform aimed at small and medium-sized businesses. The minimum budget can be as low as just $500.
Advertisers can target by age, gender, location (including by zip code, state, city, DMA) as well as options for interest-based and show-related information.
If you’re interested in being part of the beta, you can apply here.
Tick Tock, TikTok. Instagram Reels is Coming in August.
As part of Instagram Stories, Reels allows users to record and edit short-form videos with music and audio soundtracks. Not only can it be shared with your followers, but it can also be shared publicly on the Explore Page.
While there have been other apps looking to capitalize on TikTok’s audience, they have all failed to match the interest that TikTok has generated. Then again, until now, none of them had the weight and power of Facebook and Instagram behind them.
#Facebook is set to launch #InstagramReels in coming weeks. A video platform that lets people create interactive short clips set to music, similar to #TikTok. The new feature is currently being tested in India, Brazil, Germany and France.#tech #news #orynews pic.twitter.com/p5Q5m6T08i— Orynews (@Orynws) July 20, 2020
Stay safe. Stay classy. Stay cool.
“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry