Are You Doing Performance Max Wrong? 5 Fixes That Work

Google Performance Max was built to simplify scale. Instead of managing separate campaigns across channels like Search, Display, and YouTube, advertisers set a goal and let AI determine where ads appear and how budgets are allocated. For marketers focused on measurable outcomes like leads and revenue, that automation can feel like a breakthrough. But in […]

2026 PPC Audit Checklist: How to Evaluate Google Ads and Bing Campaigns in the AI Era

The PPC audit you needed two years ago isn’t the one that drives performance today. AI has fundamentally changed the way Google Ads works. With the rise of Performance Max and AI-powered Search campaigns (what many refer to as “AI Max”), the traditional keyword-based playbook has evolved into something more algorithmic, more complex, and more […]