5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]

Bullseye Buzz: Social Media Headlines

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with […]

7/14/16 – Weekly Digital Marketing News Roundup

Pokémon GO: The Data Behind America’s Latest Obsession   If you haven’t heard of it by now, you may be living under a rock, right alongside a Pokémon. Nintendo’s augmented reality game has taken the US by storm. By all metrics, Pokémon is the King of the mobile world, surpassing Tinder in downloads in just […]