Guide to Using Twitter’s Custom Timelines | Bullseye

Purpose Twitter announced a new feature, custom timelines. Initially, the feature will be available for Tweetdeck Web, Chrome and PC, with the Mac update to follow. This move comes at an interesting time because Twitter phased out the mobile and desktop versions of Tweetdeck a few months ago; this may lead users to believe the […]

Facebook Strategies for B2B Marketing | Bullseye Strategy

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook […]

Latest Trends in Email Marketing 2024 | Bullseye Strategy

We know what some of you are thinking … email? Is that still around? If that’s what went through your mind right now, get it out of your head. This blog post is not intended to start the old “Is Email Dead?” conversation again. Email is still a great communication tool with both customers and […]

From Awareness to Sales: Social Media’s Marketing Shift

Social media has become a staple in most corporate digital marketing strategies. Brand awareness and customer service are often cited as two of the key drivers for adding it to the marketing mix.  Social media has been an excellent platform for brands to become more than just a logo; it’s become a platform for brands […]

Social Media Marketing: Five Steps to Help You Get Started

The rumors are true. Social media works for businesses of all sizes, can increase revenue and establish brands as thought leaders in their space. If you are thinking to yourself that you don’t have the time, lack the know-how or don’t know where to get started read the five steps below that can kick-start your […]

Facebook Hits the Bullseye with New Targeting Function

We are thrilled to share with you that Facebook is introducing a new targeting function specific to status updates for its users. Instead of creating a general status update that gets released to your entire audience, you can now tailor it to fit a specific group of people according to InsideFacebook. This will provide Facebook […]