Analyzing Bounce Rates by Page | Bullseye Strategy Insights
Bounce rate: too low, too high, or just right? Even after dedicating hours to developing your website and optimizing your content, site analytics may still reveal that your pages are sitting at an uncomfortably high—or low—bounce rate. Before dissecting your onsite SEO to reach that “just right” bounce rate, take a look at the dynamics […]
Instagram SEO: 5 Tips to Boost Your Reach and Visibility
In October of 2010, Instagram officially launched as a simple photo social platform. For a time, it was limited to only image uploads, captions, and hashtags—which seemed like a novelty back then. Nearly a decade later, Instagram is now part of the Facebook app platform and has exploded into a multi-dimensional behemoth of content, complete […]
What is Keyword Mapping, and How Does it Fit into Your Content Strategy?
All effective content strategies share one thing in common: keyword research. Without target keywords, your content strategy is less of a plan and more a wish. Keywords serve as the foundation for any optimization efforts. Keyword mapping creates pillars for your site’s structure and the supplemental content that will draw in visitors. While it’s possible to have multiple […]
Don’t Get Lost in Search: 3 Local SEO Tips to Improve Your Listings
What’s the first thing people do when they have a plumbing emergency after they’ve turned off the water? They pull their phone out of their pocket or log onto their computer and search for a local plumber. Would customers in need of your business’s services or products be able to find you when needed? Ensure […]
Law Firm Marketing: Tips & Traps for Digital Success
By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day […]
Coachella Marketing Stunts & SEO Tips | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to […]
Bullseye Buzz: What You Don't Know WILL Hurt You
By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from […]
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see […]
Digital Marketing Updates from Twitter & Google | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google […]
SEO & Web Hosting: 7 Essential Questions Answered | Bullseye
“You can’t build a great building on a weak foundation. “ Gordon B. Hinckley It’s amazing how often quotes about construction fit marketing too. But if you’re like many, you’re thinking your website (or website code) is the foundation of your online presence. However, there’s a deeper foundation that is now the rock on which […]