The Digital Marketing Landscape is Changing—What You Should Know
The phrase ‘digital marketing landscape’ refers to the vast collection of websites, social networks, sales channels, brand and user-generated content, and emerging technologies that continue to shape digital infrastructure. Over the past three decades, the digital marketing landscape has evolved immensely to match the rise of technological developments and how products and services are sold […]
OTT vs. CTV: What Is the Difference and How Are They Being Redefined?
The average annual spend on streaming content has quadrupled in just five years, with no signs of slowing. And with 62% of adults ditching traditional cable for a streaming service, it’s safe to say that the streaming era is well underway. Predictably, the explosion of these services has created several questions, including what’s the difference between OTT vs. CTV? […]
Your Q4 Marketing Strategy Plan Should Already Be Underway
As we begin the Q4 shopping season—the most crucial time of the year for eCommerce brands—now is the time to return to your marketing plan to optimize activity for the upcoming months. In an overview of eCommerce shopping, it’s clear that sales spike every year during the fourth quarter, with holiday sales projected to reach between $210 billion and […]
Using Connected TV Advertising to Build Your Brand
Remember the days when television advertising felt so simple? When there was just one closed network and a handful of cable providers on old-fashioned, traditional TV? Well, those days are long gone — and that’s cause for celebration! Today, there are countless opportunities for businesses to continue to build their brand through connected TV advertising […]
13 Strategies to Increase Social Media Engagement in 2021
As social media algorithms reward authentic interactions with additional reach, engagement has become a vital aspect of any social media marketing strategy. Likes, comments, and shares aren’t just vanity metrics but a measure of how people are interacting with your brand and a sign of customer loyalty. Engagement is an opportunity to generate meaningful conversations […]
Don’t Miss a Thing With Our Full Website Audit Checklist
Some brands view their websites as a set-it-and-forget-it type investment. They spend months curating content, designing a chic interface, and optimizing pages, just to let the same website collect dust going forward. In reality, a website requires ongoing maintenance to remain successful and draw a return on investment (ROI). A website audit is a recommended […]
What is Keyword Mapping, and How Does it Fit into Your Content Strategy?
All effective content strategies share one thing in common: keyword research. Without target keywords, your content strategy is less of a plan and more a wish. Keywords serve as the foundation for any optimization efforts. Keyword mapping creates pillars for your site’s structure and the supplemental content that will draw in visitors. While it’s possible to have multiple […]
Bullseye Buzz: Your Privacy, Your Stories, Your B2B Marketing Plans
Google app-tracking privacy, Instagram stories, and B2B marketing trends are all changing, and they’re likely to affect your 2021 Digital Marketing Plans.
Bullseye Buzz: Google, Pinterest Make Beneficial eCommerce Changes
As eCommerce continues its trajectory in 2021, both Google and Pinterest are addressing changes that help brands, products, and marketers to sell products.
Bullseye Buzz: YouTube Shop, Instagram Likes, Google Console Reporting
YouTube tests eCommerce functionality, Instagram tests adding back like-counts, and Google Search Console Coverage Report is now more in-depth than ever.