Digital Marketing Blog

Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.

Digital Marketing Posts

5 New Year’s Resolutions for Digital Marketers

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our...

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Exploring Ad Viewability and Its Importance | Bullseye

Exploring Ad Viewability and Its Importance | Bullseye

Earlier this year, the IAB set standards for a viewable display impression. The standard says that at least 50% of the ad must be in the browser window for a minimum of one second. So, although there is still no guarantee that anyone noticed the ad, this is a huge...

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Maximizing Twitter Redesign for Social Media Marketing

Maximizing Twitter Redesign for Social Media Marketing

It’s beginning to look a lot like Facebook, everywhere you go. Earlier this month, Twitter announced a redesign of user profiles and they look quite familiar. Twitter is calling their new design an easier and more fun way to express yourself – or your brand – through...

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The Always On Customer – Digital Trends 2014

Digital Trends for the Always On Customer 2014Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a...

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Overcoming Enterprise SEO Challenges

The realm of enterprise SEO is rife with challenges, particularly when coordinating efforts across diverse brands and managing the intricate landscape of SEO for global brands. In this discussion, we'll delve into these common enterprise SEO challenges and explore...

The Role of Data Analytics in Enterprise SEO

For enterprise SEO, data analytics emerges as a powerful ally, guiding strategies, unveiling insights, and propelling businesses to digital success. This discussion explores the integral role of data analytics in enterprise SEO, delving into the utilization of big...

Get Heads in Beds with Tailored SEO for Hotels

The hospitality industry is fiercely competitive, with hotels vying for the top spot in search engine results pages (SERPs) to attract more guests. Effective Search Engine Optimization (SEO) strategies explicitly tailored for hotels can significantly enhance online...