Why B2B Video Marketing Is the Future

The digital landscape is ripe with channels for B2B video marketing. Ranging from social media sites like Facebook, Instagram, and TikTok to traditional YouTube videos, video podcasts, and webinars. Right now, a massive 86% of all businesses utilize video as a marketing tool, and 71% of B2B companies report video as a critical part of […]

Facebook Strategies for B2B Marketing | Bullseye Strategy

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook […]