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Author: Mark Eting

Bullseye Buzz: Facebook Subtraction, Google Addition, Messenger Multiplication

By Mark Eting Bullseye Strategy Special Correspondent It’s been a math-filled week in digital marketing as companies make multiple changes to the way they do business affecting the sum of things available to digital marketers. Thankfully, the news looks positive.  Facebook Does an About-Face Less than a year ago, Facebook made campaign budget optimization mandatory,  ...

Bullseye Buzz: Poll Questions and Poll Answers

By Mark Eting Bullseye Strategy Special Correspondent Good news! Your opinions still matter. From marketers to manufacturers, and Silicon Valley to South Florida, people want to know what you think, and then provide that to you. How convenient is that? In this week’s Bullseye Buzz, we have a trio of stories about changes you’re asking ...

Digital Marketing COVID-19 Resources

Times have changed, possibly forever, in recent weeks. COVID-19 has not only affected the millions fighting the disease, but it’s also affecting nearly every aspect of life-as-we-knew it. No one seems to be immune to either the virus or its impact on the economy. While new procedures and medicines are being implemented for the sick, ...
lawyer marketing tips

Law Firm Marketing: Learn the Tricks and Avoid the Traps for a Solid Digital Presence

By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day ...