Advertising Today: How the Landscape has Changed With the New “Family TV Time”

Posted by & filed under Ad targeting, connected TV.

family TV time

By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme song or watch pretend politicians debate during an episode of “The West Wing.” Whether you enjoyed the daily news cycle or reserved your ritual for Thursday night’s “Must-See TV,” it was a predictable… Read more »

Bullseye Buzz: Coachella Influencer Stunt | Yoast’s Whoah Moment

Posted by & filed under B2B marketing, Digital Marketing News Roundup, influencers, SEO.

Coachella influencers

By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to… Read more »

Bullseye Buzz: What You Don’t Know WILL Hurt You

Posted by & filed under Digital Marketing News Roundup, Google, mobile, Pinterest, search engine optimization, SEO, small business, YouTube.

what you don't know can hurt you

By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from… Read more »

5 Ways to Slay a B2B Social Media Strategy | Bullseye Strategy

Posted by & filed under B2B social media, Blog writing, influencers, LinkedIn.

b2b social media

By Jorie Mark, Senior Director of Content Fashionista influencers and toilet paper Twitter humor have their place in social media, but business-to-business (B2B) marketing is entitled to its piece of the social media pie, too. In fact, interacting with decision makers through social media content is one of the most effective ways to acquire qualified… Read more »

Bullseye Buzz: GenZ Rolls Eyes at Celebrities | Coachella Debuts Amazon Pop-Up

Posted by & filed under demographics, Digital Marketing News Roundup, Google, mobile, multichannel marketing.

GenZ eyeroll

By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, “It’s not just us??” when we learned that this age group rolls its eyes not only at authorities but at celebrities, too. A new… Read more »