Bullseye Buzz: A/B Testing, Spotify Sales Lift & Hulu’s New Pause Ads

Posted by & filed under Digital Marketing News Roundup, Hulu, lead generation, mobile marketing, omnichannel, Spotify.

higher conversions on lead gen campaigns that A/B testing

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen… Read more »

10 Digital Marketing Tips We’ve Learned in 10 Years

Posted by & filed under Bullseye Strategy, digital marketing, integrated marketing.

Jonathan Schwartz and Maria Harrison

By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy  Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get… Read more »

Bullseye Buzz: 2018 eCommerce Growth, 2019 LinkedIn News & 2020 Influencer Predictions

Posted by & filed under B2B marketing, Digital Marketing News Roundup, influencers, LinkedIn, mobile marketing, Social Media.

The past, present and future of digital marketing

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking… Read more »

Bullseye Buzz: Love for LinkedIn, Instagram’s Brand Lift & Tinder for Your Fridge

Posted by & filed under brand awareness, Digital Marketing News Roundup, Instagram, LinkedIn, Social Media.

digital marketing news valentines day

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which… Read more »

Bullseye Buzz: 3 Super Bowl LIII Social Media Surprises

Posted by & filed under Digital Marketing News Roundup, Social Media, Twitter.

2019 Super Bowl Twitter

By Mark Eting Bullseye Strategy Special Correspondent So…none of us were that surprised by the winner of the 2019 Super Bowl. (Though quite a few of us were thrilled, including our agency president, Maria Harrison, a Rhode Island native.) And as far as the Super Bowl ads, which is what most of us consider the real… Read more »