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Month: February 2019

higher conversions on lead gen campaigns that A/B testing

Bullseye Buzz: A/B Testing, Spotify Sales Lift & Hulu's New Pause Ads

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen ...
The past, present and future of digital marketing

Bullseye Buzz: 2018 eCommerce Growth, 2019 LinkedIn News & 2020 Influencer Predictions

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking ...
digital marketing news valentines day

Bullseye Buzz: Love for LinkedIn, Instagram's Brand Lift & Tinder for Your Fridge

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which ...