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Month: May 2016

The Do's and Don'ts of search engine marketing copy

3 Do’s and Don'ts of Effective Search Engine Marketing Copy

Search Engine Marketing Copy Do’s [br] 1) Tailor Ad Text According to the Device   Google AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but the second line doesn’t always ...
Choosing a digital marketing agency

4 Tips For Choosing a Digital Marketing Agency

[br] 1. Do the services offered by the digital marketing agency align with your goals?   Sit down and ask the prospective digital marketing company how they plan to meet your specific goals. If they don’t address specific plans to meet these particular goals, be wary that they are trying to sell you a cookie-cutter solution ...