Put Your Money Where Your Mobile Is

Posted by & filed under digital marketing, mobile, mobile advertising, mobile marketing, mobile website, QR codes, social platforms.

As busy consumers, we spend a large amount of time daily on our mobile devices, smart phones, and tablets. We no longer have to step foot into our bank, mall, or grocery store thanks to these digital advances. With apps such as Chase mobile check deposit, Amazon mobile, and Peapod mobile we are able to… Read more »

Let Your Brand Take Flight On Twitter

Posted by & filed under Ad targeting, Chipotle, custom segments, retweets, tweets, Twitter.

Twitter Interest Based Ad Targeting Twitter finally rolled out new interest targeted tweets last week. This new addition allows marketers to focus their reach even further by engaging with their intended users. In the past marketers were able to purchase promoted tweets to reach their followers or users similar to their following. Now Twitter is… Read more »

O Blog, Where Art Thou?

Posted by & filed under blog, brand awareness, dgital marketing, interactive marketing, reputation management, search engine optimization, SEO.

5 Reasons Why Your Business Needs a Blog We all know the struggle of staying relevant on the ever changing digital stage. One way you can overcome this challenge is to give your business a Shakespearian size voice that reaches beyond your immediate scope. A Blog is a great platform to leverage to stay top-of-mind… Read more »

Facebook Hits the Bullseye with New Targeting Function

Posted by & filed under demographics, Facebook, Facebook targeting, geotargeting, socail media, status updates.

We are thrilled to share with you that Facebook is introducing a new targeting function specific to status updates for its users. Instead of creating a general status update that gets released to your entire audience, you can now tailor it to fit a specific group of people according to InsideFacebook. This will provide Facebook… Read more »

New Job Opening – Interactive Marketing Specialist

Posted by & filed under agency social media job, digital marketing job, fort lauderdale social media job, interactive marketing specialist job, miami social media job, online advertising job.

Entry-level full time position open to candidates interested in and with some experience in online marketing, particularly social  media. The ideal candidate will have 6 months to 1 year of social media marketing experience, strong creative writing skills, good analytical skills and a desire to grow as a digital marketing expert in all areas of… Read more »

Facebook Brand Timeline Goes Live

Posted by & filed under admin panel, Branded Timeline Pages, Facebook, Facebook applications, Facebook Business Page, Facebook promotions, like-gate feature, milestones, page administrators, pinned post.

Facebook has finally rolled out Timeline for Brand Pages. As of Wednesday, February 29, 2012, Page owners can opt-in to preview the new design and features; automatic upgrades to the new Timeline-style interface will be implemented on all pages by March 30, 2012. The preview period allows for brands to begin testing the new features… Read more »

Digital Audio Advertising

Posted by & filed under digital audio, digital audio advertising, digital music, Pandora, podcasts, radio streams.

Let’s talk about the latest online advertising medium currently growing at an unprecedented rate – Digital Audio. Digital Audio is a pretty broad term and a lot of you may only associate it with “listening to music” online. But it’s much more than that and its reach is quickly expanding.  Digital audio can include radio… Read more »

Trade Shows and Online Marketing

Posted by & filed under email marketing, integrated marketing, online marketing, pre-show marketing, trade show, trade shows, tradeshow, tradeshows.

Before, During and Post Show Communications Plan As many of you are starting to implement your 2012 marketing plans, if you’re a business-to-business marketer, trade shows are quite possibly part of your marketing plans. One of the biggest complaints we hear from prospective clients is that they didn’t get enough traffic at their booth. Before… Read more »

Facebook Launches its Open Graph Application Integration

Posted by & filed under Activity Log, Facebook, Facebook Blog, Facebook F8 Integration, Hulu, Instagram, Living Social, Newsfeed, Open Graph applications, Pinterest, Social Graph, Spotify, Ticker, Timeline.

Your Personal Activity Log! Keeping track of what you’re doing… just got easier! Back in September 2011, Facebook announced a number of F8 integrations (Ticker, Timeline, Subscribe button, etc.) that would roll-out over the course of the upcoming months. Among these advancements, was the ability to add open graph applications, which would allow users to… Read more »