Business Development
At Bullseye Strategy, we have more than 25 years of experience in Business Development at leading companies such as CBS SportsLine.com, InterActiveCorp, Revolution Money, and Advertising.com. We have identified, structured, negotiated, and managed strategic partnerships with leading companies such as Google, eBay, PGA Tour, AOL, NFL, Fodors, FoxSports, Ticketmaster, and many more. We have pioneered new lines of businesses for our partners in areas such as broadband, mobile, subscription services, e-commerce and more. We have developed consumer products such as “March Madness on Demand” and “Live@17”.
As business development executives, we aim to help you acquire new customers and grow your business through partnerships enabling you to penetrate new markets as well as deepen your presence and impact in existing markets. We seek to structure partnerships on behalf of our clients who have existing assets or business concepts ready for development and we maximize the value of those assets. Business development partnerships come in many different forms and must be constructed specifically for each opportunity. Whether a relationship is based on content syndication, co-branding, white-labeling, product development, third-party vendors, internet advertising, licensing, revenue sharing, or any other type of structure, we’ve done it before and are prepared to do it for you.
Business Development Approach:
- Identify – we work with you to identify opportunities that can maximize the value of your assets and/or services. We then work with you to target verticals, identify prospects within those verticals, and prioritize prospects for outreach. All of this is done with agreed upon goals so that our marching orders are clear and we are aligned.
- Approach – through our broad and deep relationships in the industry, we can get you to the right person at the right companies - fast. We then analyze the needs of the partner and position your assets to fit the customer’s needs. We listen to the partner and adjust your story and value proposition to fit the partner’s situation keeping your goals squarely in focus.
- Structure – strategic partnerships come in all shapes, sizes and forms and we position your assets to maximize create the strongest appeal to potential partners resulting in deals that benefit both parties.
- Negotiate – once we have identified and agreed upon the basic terms of a partnership, we are adept at term sheets, negotiations, and managing the process of getting deals done.
- Manage – you may have an internal team to manage partnerships on an ongoing basis or you may not. Either way, we are there to support your team and your partners in implementing and optimizing partnerships. Many businesses fall short here. Most consulting firms and businesses don’t understand that managing new partnerships is more important than securing them. The finish line is not the contract, the finish line is a demonstrative impact on your business. We don’t want to close deals for the sake of closing deals – we want goals to be reached and exceeded.
Interactive Marketing
Content Development
Our expert content writers take a holistic approach to writing content for our clients’ web sites by considering their brand and brand personality as well as organic search engine optimization. Content development projects can include both initial content development as well as ongoing content development, a key component to organic search engine optimization success.
Bullseye Strategy undertakes a multi-step approach including a discovery phase, search engine optimization phase, content development phase, and implementation oversight phase. Each phase has specific steps to ensure the final deliverable to our clients is a site that is well positioned in its industry as well as ready for natural search engine optimization.
Email Marketing
An email communications strategy is essential to a company's overall marketing and communications strategy."Think email is about batch and blast? Think again. Email is a serious customer relationship tool that, when used properly, can foster a stronger relationship with customers and drive bottom line results.
If there is an existing email strategy, the email strategy will include a review of existing email activities and address things such as appearance, segmentation, frequency and recency, auto responders and current metrics.
If no email strategy is in place, an email acquisition strategy and ongoing email communication strategy will be delivered.
Media Planning & Buying
Our media planning experts evaluate your target audience, select the right Web properties, placements, creative assignments, frequencies and other planning parameters to drive success. Bullseye’s media planners are experts at developing small, medium and large-scale campaigns that can be optimized in real-time to achieve optimal performance. This includes modifying offers, copy and creative, as well as fine-tuning audience targeting and programming choices.
Search Engine Marketing
There are 2 key areas that all companies need to consider for search engine marketing: Search Engine Optimization (SEO) and PPC (Pay Per Click). Bullseye Strategy provides a best practices approach to search engine marketing and implementation of natural SEO strategies, and PPC campaigns on all the major search engines including Google, Yahoo!, and Bing. Our experts have managed budgets of less than several hundred dollars per month to multi-million dollar budgets all designed to drive the highest ROI and efficiencies possible for the client. Our experts can execute search engine marketing campaigns in any vertical including but not limited to sports, travel, ecommerce sites, legal, medical, food services and more.
Social Media Marketing
Social media can be used in many different ways to engage audiences. The question is no longer “what is social media?” but rather the question has become “is social media right for our company?”
There are many social media approaches and vehicles from blogs, to corporate communities, to Facebook and MySpace, to Digg and StumbleUpon. Bullseye Strategy can help you determine which social media tools are right for your interactive marketing strategy and how to implement them to drive traffic, engage your customers, and deliver bottom line results.
Web Site Development
Whether you already have a web site that needs improvement or you need a brand new web site, Bullseye has web developers and designers ready to meet your needs.
If you have an existing web site, we’ll conduct a web site audit that includes a complete review of the company’s existing web site and results in recommendations for web site upgrades to improve conversion rates or a site redesign if deemed necessary.
The web site audit will address many fundamentals of the web site including, but not limited to appearance, content and marketing communications, interactivity, and user behavior.
If you don’t have a web site, we’ll conduct an exploratory process with you to determine the required components for your site to stand above the rest of your competitors.
