MIA Shoes Names Bullseye Strategy as Digital Agency of Record

Bullseye to develop and implement digital media strategy
to grow e-commerce business for MIA Shoes.

MIAMI, FL – September 23, 2014 – MIA Shoes, a leader in fashion footwear for more than 38 years, announced today that Fort Lauderdale, FL-based Bullseye Strategy will serve as digital agency of record for MIA Shoes.

MIA Shoes is one of the most successful and popular women’s and kid’s fashion footwear lines in the country with headquarters in Miami, a showroom in New York and national distribution at retailers such as Nordstrom and Macy’s.

Bullseye Strategy will work with MIA Shoes to raise awareness of its bleeding edge women’s shoes and drive increased online and retail sales. Bullseye will provide search engine optimization services, pay-per-click search marketing services, social media, and media and planning and buying services as part of the overall 2014-2015 MIA Shoes marketing initiative.

“MIA Shoes is a brand with a longstanding loyal following and we are excited about the opportunity to expand their direct-to-consumer reach as well as propel their new lines via paid, owned and earned media,” said Jonathan Schwartz, CEO of Bullseye Strategy. “We are looking forward to working with MIA Shoes on new and innovative ways to create a strong brand connection to their target audiences via digital media.”

“Digital media is increasingly important to our target audiences,” said Maria Strauss, MIA Shoe’s Fashion Director. “Bullseye’s digital expertise will help us create and maintain a connection with our customers that goes beyond the retail store, making MIA part of their everyday lives.”

About MIA Shoes

MIA SHOES (originally known as Mia Clogs) was founded in 1976 at the height of the disco craze. Redesigning the traditional Swedish clog for the hipster crowd, founder and CEO, Richard Strauss turned his company into the #1 Swedish clog resource to the United States. Over the years MIA has grown into a fashion powerhouse focusing on superior material quality and red-hot styling in women’s footwear.

About Bullseye Strategy

Bullseye Strategy is a leading digital marketing agency that helps companies navigate the media landscape to profitably acquire new customers and grow their relationships with existing customers. We work with a wide array of clients from different industries and provide both direct-to-consumer and business-to-business marketing services. We take a holistic approach to marketing and believe every client has unique needs – there is no one-size fits all approach from our team. We believe in alignment with our clients and know that data tells the story. Learn more at www.bullseyestrategy.com.

Media Inquiries
Jonathan Schwartz
954-591-8999 ext. 2
js@bullseyestrategy.com

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