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3/3/17 – Weekly Digital Marketing News Roundup

Facebook opens mid-roll ads to more Live broadcasters, starts non-live test

 

Last week, Facebook has allowed Pages and Profiles that have reached certain criteria to insert mid-roll video ads into their Facebook Live broadcasts. These ads can only be played after a video has been live for 4 minutes, and then must wait another 5 minutes before playing a new ad.

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Updated Google My Business guidelines disallow virtual offices as service-area businesses

 

Google has recently updated the Google My Business guidelines to state that virtual offices are not considered service-area businesses and that you need to have the virtual office staffed during business hours. A new section of the guideline under the “address” portion advises businesses that locations must be staffed and that they can define specific service areas within their listings.

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Pandora Will Debut Personalized Digital Audio Ads and Sequential Messaging This Year

 

Pandora will be rolling out dynamic personalized ads and sequential messaging which will enter a testing phase later this year. Once launched, Pandora will be able to reach unique listeners in real time with customized ads.

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Facebook Helps Publishers Monetize Content

 

Facebook wants to help publishers monetize their content. Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through Facebook’s Audience Network.

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Twitter launches another measure to prevent abuse

 

Twitter announced it will no longer notify users about replies to threads started by accounts they’ve blocked or muted — unless those replies are from people they already follow. 

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How Much Do Marketing Consultants & Agencies Charge? [DATA]

A recent survey of 184  respondents from 19 countries produced some interesting data about digital marketing agency and consultant pricing. The survey highlights the variety of pricing and service options available to businesses looking to boost their online marketing efforts. 

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