The Corcoran Group is New York’s premier real estate brokerage, specializing in homes for sale or rent in Manhattan, Brooklyn, The Hamptons, and Palm Beach.

Situation

Corcoran’s organic keyword growth had been slowing over the past few years. The lack of a keyword strategy slowed discoverability of the brand via Google to new visitors. Our goal: increase relevant keyword rankings and the percentage of new organic visits.

Solution

STEP 1
We reviewed competitor’s rankings on relevant search phrases, all of Corcoran’s content available across the web, and reviewed and identified opportunities for improvement in the technical set-up of the website.

STEP 2
In partnership with Corcoran’s IT department, we oversaw technical optimizations to the website to make it more crawlable by search engines. We then optimized new content on the site for optimal keyword discovery.

STEP 3
We introduced new relevant keywords into content and developed a white-hat anchor text backlinking strategy to build authority for Corcoran for important relevant keywords

Results

The Corcoran Group saw terrific overall keyword growth over 12 months, increasing not only total Google ranked keywords, but also impressive increases in page 1 and page 2 keyword rankings.. This led to a strong increase in discoverability – a 12% increase in new organic visitors to Corcoran.com year over year.

 

“With Bullseye’s SEO expertise, we’ve been able to identify and fix both technical and content-related issues that have limited our ability to rank higher on Google.. Bullseye set the strategy and then worked through the tactical plan with us to achieve outstanding results. Our agents are receiving excellent feedback from clients and more leads as  a result of the SEO work Bullseye has done with us.”

– LINDSAY RAPOPORT, Director of Digital Marketing,  The Corcoran Group