The Corcoran Group is New York’s premier real estate brokerage, specializing in homes for sale or rent in Manhattan, Brooklyn, The Hamptons, and Palm Beach.

Situation

Corcoran’s AdWords campaigns were growing in cost while underperforming against important KPIs like click through rate. Critically, there was also no lead conversion goal set in place.

Solution

STEP 1

We conducted a deep analysis of all current campaigns vs. target audience buyer intent and keyword match type, seeking to eliminate waste and identify missed opportunities.

STEP 2

We rebuilt campaigns from the ground-up to better perform against critical keywords, including optimized targeting and refreshed copy for optimal quality scores.

STEP 3

We worked directly with Corcoran’s marketing and IT departments to build in lead conversion tracking to better measure success and effectively optimize.

Results

The Corcoran Group saw near immediate return on the time invested by Bullseye Strategy’s PPC strategists. Cost per click dropped while click through rate soared. Conversion data proves that AdWords is now among the most effective media channels utilized.

 

Corcoran Group case study

 

“We have seen a 180° turn-around in our PPC performance since Bullseye’s optimizations. It’s now one of our most effective lead generation channels. ”

– LINDSAY RAPOPORT, Director of Digital Marketing, The Corcoran Group