9/5/16 – Weekly Digital Marketing News Roundup

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hot news

Is a big Google search update happening? Chatter thinks so.   Search Engine Land and other blogs are reporting that there’s been a Google algorithm update that’s impacting the core ranking algorithm and local pack. Chatter from SEOs indicate that it’s a Penguin algorithm update, which is focused on filtering out spammy websites. Algorithm updates… Read more »

Twitter Gets Comfortable in Its Own Skin

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Twitter lets their flag fly

If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course. After all, they’re involved in an epic social media battle… Read more »

Viewability – It’s In the Numbers

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  If you read our last blog post on viewability, you know that this is a hot topic in the digital advertising industry. As a follow-up to that post, let’s talk about the infographic Google just released last week “5 Factors of Viewability”. Google has been in the forefront of the viewability movement, adding Active… Read more »

Creating Lead Generating Websites: Consistent Call-To-Action Needed

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Just this week, we announced Railex picked us, Bullseye Strategy, as their marketing agency to help shape the company’s brand presence and with demand generation. It’s always exciting to immerse ourselves in a new client’s business, learn their challenges, understand their goals and then execute on a strategic marketing plan that we devise. In the… Read more »

Five Engaging Facebook Tips

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Social is like seasons, it’s constantly changing. What you read this morning might be old news by this afternoon. As digital marketers we’re always striving to stay ahead of changes that are happening more rapidly now than ever. In this blog I’ll share five of my top Facebook tips that can increase your user engagement…. Read more »

Anita Larsen, Promoted To Director/Client Strategist At Bullseye Strategy!

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Bullseye props to Anita Larsen, who has been promoted to Director/Client Strategist!Anita has been rockin’ it as the lead on key Bullseye accounts for the past two years. She has consistently demonstrated the ability to both think strategically and get down in the trenches to successfully manage our client initiatives.Congratulations, Anita! Are you social? For… Read more »

Interactive Marketing Manager Position

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The Interactive Marketing Manager will drive marketing strategy and initiatives that optimize online customer acquisition and growth across multiple online channels. The Interactive Marketing Manager will work with a variety of clients including but not limited to travel, technology, entertainment, lead gen, membership, financial services, ecommerce and more. As the Interactive Marketing Manager, you will… Read more »