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9/5/16 – Weekly Digital Marketing News Roundup

Is a big Google search update happening? Chatter thinks so.   Search Engine Land and other blogs are reporting that there’s been a Google algorithm update that’s impacting the core ranking algorithm and local pack. Chatter from SEOs indicate that it’s a Penguin algorithm update, which is focused on filtering out spammy websites. Algorithm updates ...
Twitter lets their flag fly

Twitter Gets Comfortable in Its Own Skin

If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course. After all, they’re involved in an epic social media battle ...

Viewability – It’s In the Numbers

viewability, you know that this is a hot topic in the digital advertising industry. As a follow-up to that post, let’s talk about the infographic Google just released last week “5 Factors of Viewability”. Google has been in the forefront of the viewability movement, adding Active View, the ability to buy based on viewability, to ...

Five Engaging Facebook Tips

Social is like seasons, it’s constantly changing. What you read this morning might be old news by this afternoon. As digital marketers we’re always striving to stay ahead of changes that are happening more rapidly now than ever. In this blog I’ll share five of my top Facebook tips that can increase your user engagement. ...