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Category: Spotify

Bullseye Buzz: A/B Testing, Spotify Sales Lift & Hulu's New Pause Ads

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen ...

Facebook Launches its Open Graph Application Integration

Your Personal Activity Log! Keeping track of what you’re doing… just got easier! Back in September 2011, Facebook announced a number of F8 integrations (Ticker, Timeline, Subscribe button, etc.) that would roll-out over the course of the upcoming months. Among these advancements, was the ability to add open graph applications, which would allow users to ...