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Category: display advertising

Digital marketing, advertising and business people in a meeting planning a strategy for automated ad creation.

How to Use AI Advertising for Paid Search and Social Media

The pervasive nature of artificial intelligence (AI) in digital marketing has reached such an extent that marketers may inadvertently encounter it without even being cognizant of its presence. From chatbots and personalized product recommendations to ‘people also ask’ results on search engines, artificial intelligence — and AI advertising — are ubiquitous in our everyday lives.  ...

Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!

By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a ...

Advertising Today: How the Landscape has Changed With the New “Family TV Time”

By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme song or watch pretend politicians debate during an episode of “The West Wing.” Whether you enjoyed the daily news cycle or reserved your ritual for Thursday night’s “Must-See TV,” it was a predictable ...

The Final Four in New Digital Technologies | Bullseye Strategy

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve ...

5 New Year’s Resolutions for Digital Marketers

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see ...