Blog

Google Performance Summit 2016

Google Performance Summit Summary 2016

June 23, 2016

  Biggest Google Paid Search Changes in 10 Years!   The biggest changes to Google AdWords in 10 years are set to launch over the next several months. These changes are easily some of the biggest changes Google has made to AdWords since they launched the Quality Score in 2005 and Enhanced Campaigns in 2013…. Read more »

On-page SEO

5 Do’s and Don’ts of On-Page SEO

June 13, 2016

  Search engine optimization (SEO) is broken down into on-page and off-page optimization tactics to gain higher search engine rankings for your website. We always focus on white-hat SEO that follows the best current practices and tactics. In this post, we’ll showcase 5 on-page SEO do’s and don’ts. In a future post, we’ll talk about… Read more »

The Do's and Don'ts of search engine marketing copy

3 Do’s and Don’ts of Effective Search Engine Marketing Copy

May 20, 2016

  Pay-per-click (PPC) ads provide only a small number of words to capture the attention of your audience. Crafting a good ad requires careful research and a knowledge of how to optimize these words to increase qualified clicks. Observing a few key do’s and don’ts can help you make the most of your search engine… Read more »

Choosing a digital marketing agency

4 Tips For Choosing a Digital Marketing Agency

May 18, 2016

  Selecting a digital marketing agency is no easy task when the barrier to entry to start an agency seems relatively low, and there is an agency on every other corner it seems. There are a variety of factors to consider when choosing a digital marketing agency that will help ensure the client and agency… Read more »

SEO Web Design Nightmare

Three Ways To Avoid An SEO Web Design Nightmare When Rebuilding Your Website

May 4, 2016

  I’m fresh off a trip to the Big Apple and meetings with several of our esteemed clients. Despite healthy corporate digital marketing budgets, and savvy digital marketers, I’m dismayed by the seemingly never-ending conversation about website redesigns not being SEO friendly. Everyone…you need an SEO web design that is going to help you get… Read more »

Periscope live streaming

YouTube Connect: The Next Live Streaming Juggernaut

April 18, 2016

  1,300,000,000. That’s the total number of people that use YouTube…every day. It’s safe to say that YouTube owns the realm of user generated media. Over the past few months though, you may have heard a trend for the term Live Streaming take the wheel when it comes to getting content out to your social… Read more »

Orange Bowl Committee Names Maria Harrison Rookie of the Year

March 21, 2016

  Our very own Maria Harrison, President of Bullseye Strategy, was awarded the coveted Orange Bowl Committee (OBC) Rookie of the Year Award, for her outstanding service in the community as part of the OBC.   The OBC is responsible for putting on the college football bowl game, played annually since 1935, that pits two… Read more »

Google Adwords Logo

Google Makes Major Change to AdWords Ads Layout for Desktop Search

February 24, 2016

  Google is making two major changes to the way it serves paid search results on the search engine results page (SERP): no more text AdWords ads in the right hand rail (though PLAs, local and knowledge graph will still appear when appropriate) and the addition of a fourth ad spot above organic listings for highly… Read more »

Our Brave New World: 5 Exciting Digital Marketing Trends That Will Dominate 2016

December 17, 2015

Wow! As the old saying goes; time flies when you’re having fun. And here at Bullseye Strategy, we’ve apparently had so much fun that the last year simply evaporated before our eyes. We’ve encountered plenty of challenges and enjoyed major successes throughout 2015. And—like so many other marketers—we’re eagerly awaiting the promise that 2016 (and… Read more »

Google says Enough is Enough

September 29, 2015

Last week, Google issued a warning to those who repeatedly use black-hat tactics to improve search engine rankings. Basically, if you’re violating Google’s webmaster guidelines, Google has threatened to manually demote your site — or worse — remove it from search rankings altogether. Want to stay in Google’s good graces?  It might be time to… Read more »