7/19/16 – Weekly Digital Marketing News Roundup

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Facebook Updates

Google My Business Testing Email-Based Verification   For years Google has used a direct-mail postcard based system for verifying businesses, which has often caused issues: lost cards, various people “taking over” listings, and even painful local business Google “lockout” where too many postcards have been sent, so you’re left in limbo verifying your business. Email-based… Read more »

7/8/16 – Weekly Digital Marketing News Roundup

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Social Media Updates

The Top 7 Online Marketing Trends That Will Dominate 2016   Digital assistants will allow for a new kind of optimization. Digital assistants such as Siri and Cortana use traditional search engines when necessary, but not if the information being requested is recognized by the digital assistant. The key to optimizing in this new format will be… Read more »

5 Do’s and Don’ts of On-Page SEO

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On-page SEO

  Search engine optimization (SEO) is broken down into on-page and off-page optimization tactics to gain higher search engine rankings for your website. We always focus on white-hat SEO that follows the best current practices and tactics. In this post, we’ll showcase 5 on-page SEO do’s and don’ts. In a future post, we’ll talk about… Read more »

3 Do’s and Don’ts of Effective Search Engine Marketing Copy

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The Do's and Don'ts of search engine marketing copy

  Pay-per-click (PPC) ads provide only a small number of words to capture the attention of your audience. Crafting a good ad requires careful research and a knowledge of how to optimize these words to increase qualified clicks. Observing a few key do’s and don’ts can help you make the most of your search engine… Read more »

4 Tips For Choosing a Digital Marketing Agency

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Choosing a digital marketing agency

  Selecting a digital marketing agency is no easy task when the barrier to entry to start an agency seems relatively low, and there is an agency on every other corner it seems. There are a variety of factors to consider when choosing a digital marketing agency that will help ensure the client and agency… Read more »

Three Ways To Avoid An SEO Web Design Nightmare When Rebuilding Your Website

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SEO Web Design Nightmare

  I’m fresh off a trip to the Big Apple and meetings with several of our esteemed clients. Despite healthy corporate digital marketing budgets, and savvy digital marketers, I’m dismayed by the seemingly never-ending conversation about website redesigns not being SEO friendly. Everyone…you need an SEO web design that is going to help you get… Read more »