Big Thinkers Building REAL Results. Bullseye.
Our senior level team brings you decades of expertise — we’re digital marketers, seasoned executives, business developers and strategic partnership architects.Combining client-side leadership with creative agency juices, we are well-positioned to work in small, fast-growth start-up environments as well as large matrix orginizations with multiple stakeholders.There’s a lot more we do that we’d love to discuss and we look forward to sharing more details during our next conversation! In the meantime, please meet our senior team:
Jonathan Schwartz, CEO & Founder »
"Jon often sees opportunities others miss. He has a very critical eye and the ability to really study a business with fresh
eyes, finding effective
ways to drive revenue and performance forward."
—Maria Harrison, co-founder
Jonathan Schwartz is co-founder and CEO of Bullseye Strategy, a digital marketing and communications agency in Fort Lauderdale, Florida, where he oversees business development, client management, and the overall strategic direction of the firm. Schwartz and partner, Maria Harrison, founded Bullseye in 2009 out of a passion to help companies embrace emerging technologies and leverage the power of the Internet to speed business growth. Since that time, the firm has experienced tremendous growth based on its strategic and results-driven approach to digital strategy and Internet marketing. The agency is focused on customer acquisition and loyalty and has worked with a diverse set of companies from industries such as entertainment, technology, media, real estate services, home services, hospitality, and more.
Schwartz is a digital industry veteran with extensive experience in online media and partner marketing. He has successfully negotiated multi-million dollar partnerships with a range of high profile companies like Google, eBay, AOL, the NFL, and others. Prior to Bullseye, Schwartz served as vice president of business development and strategy at ContentNow, where he successfully negotiated agreements with media and e-commerce companies. He also worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products. Prior to Interval, Schwartz spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He transitioned to digital marketing from law, when he served as an attorney at a boutique law firm in New York.
Schwartz holds a J.D. from Brooklyn Law School and a bachelor’s degree in political science from SUNY Binghamton. Schwartz is a sports enthusiast who lives out his hoop dreams both on the court and off, where he plays regularly and has coached both his son and daughter’s basketball teams.
Maria Harrison, President & Founder »
“Maria has extremely deep expertise across all marketing disciplines and she truly understands how they all work together. She’s also one of the most driven people I know. She gets things done — and the details done right.”
—Jonathan Schwartz, co-founder
Maria is a digital marketing veteran with experience in both business-to-business and business-to-consumer markets. As President of Bullseye Strategy, Maria oversees new business development, digital marketing strategy, account planning and account management, resource planning, client relations, community outreach and general operations.
Prior to co-founding Bullseye Strategy, Maria served as the Vice President of Marketing for interactive marketing training firm, Laredo Group. She was Director of Online Marketing for Interval International, an IACI company, and Global Partners Group, a financial securities trading firm. She founded and ran Key Promotions, which specialized in SEM and media planning / buying. In 2008, the University of San Francisco engaged Maria to develop their premier digital marketing certificate program. Tasked with both developing the University’s overarching curriculum and facilitating online instructional sessions, the program launched in 2009 and since then, hundreds of students have taken her introductory and advanced digital marketing courses.
Maria continues to shape South Florida’s interactive community, as well as national industry education. She was founding member, then president, of the South Florida Interactive Marketing Association (SFIMA). SFIMA, the primary interactive voice in South Florida, dedicates itself to educational excellence and expertise in digital marketing. Maria remains as association board member and advisor. She is a sought-after speaker and thought leader at MediaPost OMMA and Insider Summit events, Online Marketing Summit, WEMedia, Direct Marketing Association (DMA), Webmaster World’s Pubcon, and other national conferences.
Over the years, Maria has continuously sought ways to give back to the community both personally and through Bullseye. Maria has been a supporter of The Light the Night Foundation for Leukemia, the Fort Lauderdale Junior League, and in 2014 was named 1 of 100 Outstanding Women by the Boys and Girls Club of Broward County for leadership and influence in the community.
Maria regularly volunteers as a YMCA basketball youth coach in Hollywood, FL, has partnered with area parents to successfully bring advanced diploma programs to local public high schools, and is an active member of the PTSA at her children’s school.
Maria earned her Bachelor of Arts degree from Rhode Island College. When she is not working, Maria enjoys spending time with her family, exercising and relaxing on Florida’s beautiful beaches.
Matt Bray, Director/Client Strategist »
“Matt is very sharp: he gets the big picture, yet can roll up his sleeves and go as granular as needed. We love that he’s the ultimate digital nerd! He knows about every app, every whiz-bang digital innovation, usually before it even debuts.”
—Maria Harrison, co-founder
Matt Bray is a marketing executive and communication strategist with deep experience across digital and print media, publishing and brand development.
As Corporate Director of Marketing for Worth International Media Group, Matt spearheaded marketing direction for two proprietary travel trade brands (Recommend and Prevue), as well as the custom media division, including brand strategy, audience development, product development, content marketing, content channel development and social media.
As Senior Account Executive for CKR Interactive, he led advertising and marketing strategy for two healthcare clients with advertising budgets near $1 million. He also served in other account executive roles, as well as Student Affairs Officer at Columbia Business School’s Executive MBA program.
In addition to his deep digital, marketing and publishing experience, Matt brings a unique understanding into another critical aspect of marketing: storytelling strategy. He began his career in theater, with a Bachelor’s in Radio and Television from George Washington University and spent several years handling marketing, sales, budgeting and creative leadership responsibilities for eight off-Broadway productions, as Artistic Director for New York’s Praxis Theatre Project.
Matt earned his Master’s Degree in Strategic Communications from Columbia University. He is also the published author of two books: Help Me Memorize and The Pepper Scale.
Daniel Lassman, Director of Search and Analytics »
Daniel is a marketer with 12 years of experience across a broad set of industries and verticals.
Daniel's career began in 2004 in the athletics industry, having been accepted to an internship with the United States Olympic Committee in Colorado Springs, CO. In this role he worked on event administration and coordination for USA Hockey's InLine division. Following his time in Colorado, Daniel moved to Massachusetts for an internship with the Boston Red Sox, where he helped manage non-game day events throughout Fenway Park and Fenway Tours. 2004 was a great year for the team and Daniel and his fellow interns take full credit for breaking the Red Sox' World Series curse.
From there, Daniel moved to the medical industry, where he was the marketing manager for a food sensitivity laboratory in South Florida. Daniel was responsible for all aspects of marketing, including print, trade shows, publications and digital. It was at this company that he ran his first AdWords campaigns, and a love for search engine marketing was born. He then moved to a medical events and education company where he managed an online education platform for physicians and healthcare providers.
Prior to joining the Bullseye Strategy team, Daniel spent three years at one of the leading hospitality marketing companies, where he managed the SEO/SEM team and was personally responsible for over $4 million in paid search budgets.
Daniel graduated from the University of Florida (Go Gators!) with a BS in Exercise and Sport Science in 2004 and an MBA from St. Thomas University in 2007. He's happily married to Ms. Chelsea Greenwood and has one child, a 12 lb dachshund named Finnegan.