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Year: 2018

Bullseye Buzz: Forget #FakeNews…How About Fake Reviews?

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week, we’re pretty much shocked into silence by three interesting developments: an attack of fake reviews, the discovery of something influencer marketing isn’t good at, and a big announcement from Google about responsive ads. Move Over, #FakeNews…Hello, Fake Reviews Let’s ...

Bullseye Buzz: LinkedIn Privacy, Facebook Gets QVCish & Black Friday Loser List

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week is brought to you by the letter “L”: for LinkedIn, Live selling on Facebook…and, how shall we put this? Losers. LinkedIn Changes Privacy Settings for User Emails Just in time for the holidays: the gift of privacy for LinkedIn ...

Bullseye Buzz: Social Media Headlines

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with ...

Bullseye Buzz: Taking a Date to the Polls and Other Breaking Digital Marketing News

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about this week? At Bullseye Strategy, the following three stories have overtaken our water cooler talk. Giddy About Google’s New Click-to-Message Ads Particularly for our clients with a brick-and-mortar presence, we’re excited about a new development from Google Ads that will make ...
personalized marketing

Personalized Marketing Doesn't Have to be "Creepy"

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers ...

Maria Harrison Named Among Top Women in Business by TCI South Florida

50 top women in business by The Commonwealth Institute South Florida (TCI). Maria is thrilled to be recognized along with her peers as an outstanding business leader and entrepreneur among an extraordinary class of women. The Commonwealth Institute to Honor Top Women in Business at Luncheon   Bullseye’s Maria Harrison and forty-nine other distinguished women will ...