Will 2016 be the Year of Instagram or Snapchat? Will wearable technology start to take center stage? Will struggling retailers keep up with an ever-evolving marketplace? These are the kinds of questions piquing the interest of marketers, executives and clients as 2015 comes to a close. And they’re more important than ever before. Recent studies ...
Last week, Google issued a warning to those who repeatedly use black-hat tactics to improve search engine rankings. Basically, if you’re violating Google’s webmaster guidelines, Google has threatened to manually demote your site — or worse — remove it from search rankings altogether. Want to stay in Google’s good graces? It might be time to ...
If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course. After all, they’re involved in an epic social media battle ...
Billions of New Opportunities Let it be known — Twitter doesn’t just want to increase its audience, it wants to “build the largest digital audience in the world.” Skeptical? Well, Twitter says that 185 billion tweet impressions were made outside of its website in the 3rd quarter of last year — mostly on apps and ...
Why is doing a PPC audit of my Google AdWords or Bing account important? You want to make sure that you are doing all of the right things in your PPC advertising. One small setting can make a huge difference in whether your campaign is a success or a failure. Plus, it seems ...